First up I have to say that I prefer Pinterest to other social media.
I think its just down to its very visual nature. I could spend all day if I had the time scrolling through the endless different and eye-catching pictures, graphics and infographics on any subject area imaginable.
It has increased in popularity over the years. According to Wikipedia it had 291 million monthly users as of May 2019! It is not only a social media, it also has its own analytics which got an upgrade recently. It is more popular with women than men ( I believe around 80% of users are women!) So Pinterest is one popular social media where you can look to build exposure to your blog posts.
But is there more to Pinterest that just pinning on your own boards? I focus in this post on group boards. Let’s look at how to use Pinterest group boards to drive traffic to your blog.
What Are Group Boards And How To Find Them?
If you have used Pinterest before you will know how to create boards. You then pin your picture, infographic etc (your pins) on to them. That is fairly easy to do. You can then have different boards for different subject areas of your choosing.
This is all well and good but how do you get what you have produced seen?
This is the beauty of group boards as you are pinning to a board where other people of similar interest to you are pinning. Not only that but your pins can be seen more easily by the followers of the members of those boards.
Group boards can be found if you type ‘group boards’ in the search bar. But also select ‘boards’ from the drop down menu next to the search bar.
You could try looking on a group board directory for a group that is relevant to your niche. You can find one by typing ‘group board directory’ in the search bar.
You can also research group boards to see if they will fit your niche by going to Pingroupie. This site provides useful information on the group board such as the number of followers of that board, the number of collaborators and how to join.
You can usually tell if the board is a group board or not as it has a circle with different profiles in the bottom left hand side of the board.
Choosing The Right Board(s)
This may take time to find. Here are some pointers:
♣You don’t want to put your pins into a board that has no relevance to the other pins on the group board.
♣Nor do you want to put your pins on a group board that has a small following.
♣Avoid the ones that have a glut of contributors if possible. You may find that it is just too crowded and your material is not seen.
But it does really depend on how active the group is.
If they are good at re-pinning the pins of group members it may not work out that way. Sometimes it is just a matter of trial and error. Give a group board a try.
♣If there is a lack of engagement on the group board you try, don’t invest your time there and go on and try another.
It is tempting to stick your pins anywhere thinking the group board that you have found is vaguely relevant. However, it will be better in the long run to find a board that is directly relevant to your subject matter.
You are going to find a lot more engagement when you are in a group board that fits your subject matter well.
♣When you have a broad niche website, you may find that you can find different group boards that suit various pins that you have. One group board may not be a good fit for all your pins. So you may have to look around for a number of group boards over time.
How To Join
This is not so clear. I spent ages looking around trying to find out how. It turns out it was quite simple. Usually at the top of the group board it will say how to join. See this one for example…
In most cases it is just a matter of e-mailing the board creator and asking if you can join.
A short e-mail with your Pinterest profile, Pinterest contact details and short explanation as to why your pins would be a good fit for the group board will be enough.
If you are new to Pinterest and haven’t built up a following of your own, you may not be of interest to some of the group board owners. In which case it may be simply a case of continuing to build up your own following first on your own board and then apply again later once your numbers are up.
I have had mixed success with applying for group boards. For some I did not get a reply and others were very quick to get back and give me access. So don’t be discouraged when first trying to apply for group boards.
Try to find a number of similar boards and apply to them at the same time. Chances are you will only get a response from one or two at first.
Rules Of Engagement
Some are stricter than others. Some won’t allow affiliate marketing on the board while others are much more relaxed and just want to ensure the content is kept clean.
That’s fair enough!
See the rules for the Travel Group Board above. As you will see it only allows 5 pins per day and for every pin you add, you are required to re-pin another pin of one of the group board members.
With that group board, you will also see they do not allow affiliate links. But looking at these rules I don’t think you would be breaking them if your pin was connected to a blog post which itself had links to other blog posts which had affiliate links.
What do you think?
Consistency And Engagement Are Key
Once you are on the group board, it is not the case of putting some pins on there and that’s it. It’s not at all the case that you can just sit back and relax and watch the traffic come rolling into your site.
There is work to do!
A large part of building a following in Pinterest is about consistency: you need to keep adding material to the group board every week.
But careful not to deluge the board with too many pins; you may be regarded as a spammer. Usually the group board rules will dictate how many pins you can put onto the group board. So be careful to abide by those rules.
As I said above, there is no point in continuing to pin week after week if others are not being active in the group either. It may be a case of calling it a day in that case and trying another group board. Keep an eye on your Pinterest analytics to see if there is any sign of improvement.
Another part to building a successful following is engagement with the other board members. Remember to re-pin their pins according to the rules of the group board.
You could even try to send members in the group private messages within Pinterest. Again something short and to the point:
◊ to introduce yourself,
◊ to compliment their work and
◊ to offer to collaborate with re-pinning.
It might work. It might not. But it is definitely worth a try.
The Benefits Of A Group Board Over An Individual Board
So that is why I think getting your pins on group boards is the way to go. Your pins will be seen a lot more easily by people with similar interests as you and those that follow them on Pinterest. You will build authority in your niche as your website will become recognized as a trusted brand for that subject area.
I think once you get established in creating your own boards, you can quickly branch out into joining group boards. You can also look into scheduling pins through Tailwind (which itself has its own group board set up called tribes).
I think when you are starting out, though, it is very easy to get too bogged down in marketing through social media. This, then takes up all of your time and you lose focus. It will be hard then to keep motivated. It is better to keep it simple.
Concentrate on producing good quality content for your blog first. That should be the main focus. (If you are looking for ways to start blogging and monetizing your site, check out my review of Wealthy Affiliate here!) Create pins for your own and a few group boards linking this with your blog posts. Once you have become adept at that and producing posts consistently then look to build on your involvement in Pinterest and other social media.
If you have any queries about Pinterest group boards please leave them below and I will be happy to respond.